There has been a time when people have to visits cinemas to see motion videos, then television comes in people have access to their home. But with the invention of the smartphone, these videos get to our hands. Now we have access to billion on videos in our hand and any required videos can be seen within minutes. This gives an idea to the marketer that videos should be used for marketing purposes. As historically, the videos are used to spread the message but they were limited to the selected audience.
Now the video production agency Melbourne is replacing the other tools of marketing very quickly. As the video making is getting cheaper and now people prefer to view the video instead of reading long text. Companies are using these tools very effectively. With an abundance of internet platforms available, a single video can be viewed by millions within a day. This can be the fastest medium of marketing.
Some say that TV advertising is also effective but in comparison with these videos. But in the case of TV, companies have to pay a hefty amount for every single second, the video goes on air and there is limited time allotted to video. But when it comes to promotional videos which are on internet platform like Instagram, Facebook, etc., then there is no stopping it as people will keep viewing it till the time it’s all copies will not be deleted from the internet. One other good thing, that people can seraph this video if they want to recall any message from it.
The other advantage of video marketing that amazing promotional videos can be sent to every potential customer directly. This can be shared on their social media profile or can be emailed directly. By this we are interacting with customer one to one basis and also our message will be saved in their email inbox. Videos are the perfect medium to communicate directly. Even companies now responding to their customer queries with the help of these videos. This gives the personal touch to customers and addressing its problem.
In the case of video marketing, you use the most important tool which is not owned by you i.e. People. People who will view your video will spread it further and yes, without money. What else you need, as in old times the most difficult task is to spread your message but in terms of video marketing, this is done by people on their own. You don’t have to spend any money, just upload your video and let people work for you. This the best thing about video marketing that more than half a job will be done by those, who are not paid for it. So free publicity is the best publicity and this what video marketing is about!!